Their Need:
We have been part of the Chick team since 1999. Chick requested that we manage the development and implementation of all marketing activities with an objective of “pulling” their product through a network of authorized representatives and distributors.
Services include:
- Established pro-active strategic marketing plans that incorporated the motivation of representatives and distributors
- Managed all advertising efforts from creation of ads to placement in trade publications
- Created and implemented an aggressive PR program that included Case study-type articles
- Created new sales support material
- Management of all trade show activities
- Assisted in the creation and management of Web Site
- Assisted in the development of a customized lead management system
- Managed Market Research projects including both telemarketing and print surveys. Analyze data and provide reports.
- Created and implemented new product introduction plans
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Chick Workholding Solutions, Inc.
Warrendale, PA |
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| Chick Workholding Systems, Inc. designs and manufactures a complete line of modular workholding systems for CNC vertical and horizontal machining centers. They were the first company to introduce a dual station working system which drastically increases productivity. |
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